One of Europe’s leading sports manufacturers have strengthened their position and professional service in the UK by signing a new ten-year deal with The National League.
German-based Jako will provide each member club with match balls and bench wear kit as part of the new identity and branding of The National League, with Jako sportswear and equipment also featuring heavily in other related areas of the Competition, including the Vanarama Big Day Out.
Details of the deal, which were announced to clubs at the National League Annual General Meeting at Celtic Manor on Saturday, were received with much acclaim. The match ball to be used has already been used last season by the Competition and is well tried and tested. The match ball has undergone a rebrand as part of the deal.
Paul Todd, Head of Export UK for Jako, said: “It is a pleasure for us to be able to continue with a strong presence with our position as an Official Partner of The National League. We see this new long-term deal as an important step in our continuing development and growth within the UK market. We are proud to bring our range of goods to such an elite sector of the English game. Over the past 12 months we have forged many links with existing clubs and officials and we have been made most welcome and feel part of their football family.”
Jako were founded in 1989 by Rudi Spruegel and has developed into one of Europe’s biggest sporting outfitters. The well-established business now has a turnover of $80 million and employees over 180 people. Jako work with a wide range of football clubs across 50 countries, including Hannover, Karlsruhe and Darmstadt in Germany, Young Boys Bern in Switzerland and several national teams, including Moldova and Macedonia. They pride themselves on being the Complete Sports Outfitter and are looking forward to developing further in the UK in the coming years.