Vanarama Extends National League Sponsorship

Vanarama, the award-winning commercial and personal vehicle-leasing company, has renewed its title sponsorship of The National League for a further three years.

The deal, originally signed in 2014, sees Vanarama extend its commitment to all three divisions of the National League, and non-league football as a whole, after four successful years.

The Vanarama National League will continue to receive great exposure on BT Sport, through live matches and a regular highlights show, video clips also available online, on mobile and across social media.

By extending their winning partnership, Vanarama and The National League will continue to innovate and grow the competition – which also signifies Vanarama’s continued desire to be at the heart and soul of football.

Andy Alderson, CEO at Vanarama said: “Since we decided to take title sponsorship of The National League back in 2014 we’ve seen growth as a company, but also growth in the popularity of non-league football. These leagues are formed of real, honest clubs with real, honest fans, and that resonates with us here at Vanarama and the services we offer.”

Brian Barwick, Chairman of The National League, added: “We’re immensely proud and delighted to announce a further renewal of our title sponsorship with Vanarama. The last four years have proven to be transformational for both the National League and Vanarama, and we look forward to continuing our unique and highly rewarding partnership.”

Vanarama is an award-winning commercial and personal vehicle-leasing company established by Andy Alderson in 2004 with a team of just three people. Dedicated to providing industry-leading customer service, the company now employs over 250 at its Hemel Hempstead main office.

Their success was reflected in 2015 when Vanarama won the prestigious Lloyds Bank National Business Award for Best Small to Medium Sized Business, an accolade that recognised the company’s commitment to training, customer service and innovation. The company has also been confirmed as a Sunday Times 100 Best Small Companies To Work For in the UK in 2016, 2017 and 2018, with Andy Alderson being named Best Leader at the 2017 awards ceremony.