United Biscuits Sponsor Seats For Soldiers

Aldershot Town welcome another 600 members of the Armed Forces to the Electrical Services Stadium on Easter Monday as United Biscuits sponsor the fifth Seats For Soldiers day.

The UK’s largest biscuit manufacturer, United have donated the tickets for Garrison personnel and their families to watch The Shots host Torquay United – and provided a packet of one of their brands to each of the 600 ticket holders.

With a baking heritage based on recipes passed down since the 1800s, UB bakes some of the best-loved sweet and savoury biscuits and cakes, supported by a strong culture of innovation to continually develop snack brands. Among UB’s most popular brands are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.

As well as being the leading manufacturer of biscuits in the UK, UB are the second largest in the Netherlands, France, Belgium and Ireland. Owning and operating 16 manufacturing facilities – including seven in the UK – their products are sold in over 130 countries.

The fifth Seats For Soldiers event follows sponsorship by HSBC, Persimmon Homes, National Express and BVCA. The Shots were one of the first sporting organisations to sign the Armed Forces Corporate Covenant, to honour and support all past and present members of the British Armed Forces. The principles of the Covenant dictate that no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services, and in some circumstances may receive special treatment.