James Rowe Appointed Assistant Manager

Gary Waddock has appointed former West Ham United Academy coach James Rowe as Assistant Manager at the EBB Stadium.

Rowe was previously Assistant Academy Director with The Hammers, after forging a prolific record as a pacy striker with Histon, Canvey Island, Leamington, Leiston and AFC Sudbury.

The 32 year-old UEFA A-Licence-qualified coach has also worked in the Birmingham City Academy for three years and as a coaching advisor to the Premier League – for whom he provided technical reports on Academy teams across England and Europe – and holds a Masters of Research Degree in Sports Science from Nottingham Trent University. He is currently studying for a Master in Coaching degree at the Johan Cruyff Institute in Amsterdam, alongside eight elite coaches and athletes across a range of sports from around the world.

“It’s been a full-on five years, mainly in youth development, but now is the right time to step into first-team football,” explained James of his recent career. “It had to be the right opportunity – there were a couple that came along that I didn’t take, because it didn’t feel right, but this certainly feels right, especially with Gary at the helm.

“I think on the managerial side he can teach me a lot, and I’m looking forward to the challenge. You’re always learning as a coach, and this is going to be another chapter where I will hopefully learn a lot and give a lot back,” admitted Rowe. “I’ve known Gary for three-and-a-half years, our relationship is strong, we bounce off each other quite well, and our philosophy is along the same lines – we want to play attractive, attacking football.

“We want to bring back the noise to the EBB Stadium and play in the right way. Gary had a very successful season here in 2007-08 but we’ve got to put that to one side – that’s part of the legacy of the Club and we now need to create a new bit of history, and I’m confident we can do that.”

“There’s a lot of strings to his bow and he’s very good at all of them,” explained Gary. “He’s a forward-thinking coach who has been brave enough to go overseas for his own development, and I felt it was the right time for him to work alongside senior players. He’s very enthusiastic and he wants to learn – he’ll take everything on board but he’s his own man at the same time.”gary waddock and james rowe 7 (2000x1124) gary waddock and james rowe 1 (2000x1124)